Nueva cara, misma calidad.
Para el re-lanzamiento de la marca de aceite líder en Medellín (Colombia), la multinacional sueca AAK nos encargó el re-diseño de la etiqueta y sistema gráfico para Oleo Llano, sin perder la esencia y valores de marca que el consumidor ya reconocía.
For the relaunch of the leading oil brand in Medellín (Colombia), the Swedish multinational AAK commissioned us to re-design the label and graphic system for Oleo Llano, without losing the essence and brand values that the consumer already recognized.
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/d50aace5-428c-42a9-8897-a42535675db1_rw_1920.jpg?h=fcfe548569329ee2d8907d1574733bc3)
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/a7bc5166-f8a1-4c67-aa2f-9178ddef782a_rw_1920.jpg?h=dd7d9a1c764affa0f4bd891f6edddb3a)
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/dfabde5b-6692-467f-9afa-674692196e7a_rw_1920.jpg?h=25485c8954ad763f168c3138396eaf12)
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/4bd6f142-c293-41b5-b6d2-396fdf1212de_rw_1920.jpg?h=096200cf41a61ec8cc8a92b30b21ed6e)
Con una apariencia renovada siguiendo nuevos estándares visuales y comerciales, la marca le apuesta a mantener el lugar en el que los hogares "paisas" la han ubicado.
With a renewed appearance following new visual and commercial standards, the brand bets to maintain the place in which the "paisas" homes have located it.
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/fc25b8fe-c54c-4eb5-8543-151e788607e9_rw_1920.jpg?h=5a467b078166885250a8fc26b7a32ae4)
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/60d7108e-3f73-4a15-b6b7-bb8e5ae070d1_rw_1920.jpg?h=9f49dcca0fc274cefcadf2d257dd7c14)
![](https://cdn.myportfolio.com/2f7d5929d6d9fa12537700c2dc489876/c74e4511-8c9e-418e-9613-80434690c35d_rw_1920.jpg?h=d4cbda828134a7f00a07e527fc910fdb)